Why Your Website Needs to Be Mobile Responsive

Why Your Website Needs to Be Mobile Responsive

With the exponential rise in the utilisation of smartphones around the globe, it’s time that people started leveraging the different ways to connect with their audience. This is particularly important for business owners, as without the mobile optimisation of your website you are missing out on reaching a large sum of internet users. While a mobile-friendly website is all about your website looking good on mobile devices, responsiveness is more about making your website adaptable to all screens and devices. Therefore, if your site is being viewed on a desktop, a smartphone, or a tablet, the users should not feel any difference in the general appearance and usability of the site.

Mobile Templates Vs Responsive Web Design

The two main ways to build a website that is optimised for mobile phone use are mobile specific web templates and responsive web designs. Mobile templates are websites specifically designed for mobile phone use only. This ultimately means you would have two separate websites, one for desktop users and one for mobile phone users. The other option is a responsive web design, which is a single website that is coded specifically to adapt to any screen size it is viewed on. While the mobile template option is often used by large brands and businesses, most companies would choose a responsive web design due to its convenience and cost-effective nature. Having a responsive website will drastically increase your user experience and strengthen your business through the cohesiveness of your branding and design. Many consumers associate a trustworthy brand with consistency, which is why a brand with a responsive web design that is consistent across all devices is preferred by many consumers.

How A Responsive Web Design Works a

The ability for a responsive web design to seamlessly adapt a website to all device screens comes from the implementation of specific features and systems. The design systems that determine the responsiveness of a website are fluid proportion-based grid systems, media queries, fluid images and frameworks. In simple terms, a responsive website is developed in a way that will force the website to alter its structure in different conditions. This means the placements of buttons, images and content on the website will restructure on their own depending on the screen real estate the website is occupying at that moment.

Whether you are starting out or a seasoned player in the field of doing online business, here are some top reasons why you should get a web design company to make your site mobile-responsive:

  • Increased Traffic from Mobile Users: Conventionally, businesses would have to create two versions of their site: one for desktop users and the other for mobile users. However, with increased viewership from other smart devices like iPads and digital notepads, two layouts just doesn’t make the cut. With a responsive design, you are essentially creating a site that is ready for viewing on all devices and platforms.
  • Reduced Cost & Website Maintenance: Another major benefit of designing a mobile-responsive website is that it offers you reduced designing and maintenance costs in comparison to managing two or more versions of the site. This gives you time to focus on other core areas of your site or business.
  • Seamless User Experience: Unresponsive sites generally distort the overall appearance of your site on different devices like a tablet or a smartphone. While desktop users might not have any issue with viewing or accessing your site, the same cannot be said about mobile users. If you wish to enhance the overall appearance as well as the quality of your site effortlessly, you can make use of the responsive design principle for improved results. With a clean, well-managed design for your site, you can create a seamless user experience for the site visitors.
  • Improved SEO Efforts: Responsive sites have an increased likelihood of ranking high in the Search Engine Results Pages (SERPs). The presence of high-quality content, along with a user-centric experience, can help increase the dwell time. Dwell time is effectively the amount of time that people spend on your website, which also highlights the importance of creating a simple process that ends with a clear call to action (CTA). Google recommends that you ask your chosen web design company or service provider to follow the responsive web design pattern to improve your SEO efforts across the board!

While decades ago the thought of being able to search for information via your mobile phone was incomprehensible, the reality is that in society today an enormous sum of online traffic comes from devices including smartphones and tablets. It can be costly to hire a web developer to design and build multiple websites optimised for each individual device, which is why incorporating a responsive design into your website could save you thousands of dollars whilst increasing your user experience exponentially.

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